The use of Email Marketing has grown and it is considered an effective tool for businesses to drive engagement and leads. There are numerous Email Marketing plugins in the market that will help you grow your business leads, make your work more efficient, and also promote your business. 

This article will demonstrate a few email marketing plugins with features that will help you get many leads. 

Email Marketing Plugin

Simply, Email Marketing Plugin is a WordPress plugin that supports you to implement your email marketing campaigns more effectively on WordPress. Similarly, the use of a WordPress email marketing plugin is a meticulous option for promoting your business as it is less expensive gives various benefits, and also levels up your business. 

Benefits of Using Email Marketing Plugins

• High chance of getting views in comparison to other social media marketing. 
• Email marketing is easy to automate. 
• It is less expensive.
• Email Marketing has a better ROI (Return on Investment)
•  Effective for affiliate marketing.
• Able to reach warm leads.

5 Best WordPress Email Marketing Plugins for 2024

1. Sender

Sender can be considered the most affordable and essential WordPress email marketing plugin. There are various features you can receive from these plugins for instance marketing automation. Similarly, by using this email marketing plugin you can also send customized emails.

Additionally, Sender allows you to perform segmentation and group customers based on their preferences. 

Features

• Automation of Email and SMS Marketing
• Segmentation and Personalization
• Responsive Templates
• Drag-and-drop email builder
• 24/7 Customer Support
• Integration with WordPress and WooCommerce

Pricing

• Free Version available
• Standard: $15.83
• Professional: $29.17
• Enterprise: Custom Price

2. Mailchimp

Another best WordPress email marketing plugin is Mailchimp. You can use this plugin to capture leads and run email marketing campaigns. If you are searching for something to set engaging popups, Mailchimp is the best option that will also grow your email list. 

This plugin is easy to use for email marketing and offers several ready-to-use templates. Additionally, Mailchimp provides detailed reports on your strategies for better results.

Features

• A/B Testing Options
• Detailed Analytics
• Popup Customization
• Appointment Booking Feature

Pricing

• Free version available
• Standard Plan: $15 per month
• Professional Plan: $29 per month

3. MailPoet

It is another popular WordPress email marketing plugin that offers a native WordPress email marketing solution. This popular plugin was acquired by the largest WordPress company, Automattic/WooCommerce. By using this email marketing plugin you can create email opt-in forms, manage your subscribers, and send automated emails using a visual drag-and-drop builder. 

Features

• Perform everything without leaving the WordPress dashboard.
• Marketing Automation.
• WooCommerce-specific automations.
• Customization of WooCommerce transactional emails
• Basic engagement statistics
• Build and send newsletters with WordPress

Pricing

4. Brevo

Brevo is also one of the best options to capture leads from your website and engage them with individualized content. With the help of this email marketing plugin, you can manage email marketing campaigns directly from the dashboard of WordPress. There are several features that Brevo provides you like crafting personalized email campaigns, managing sale pipelines, and connecting customers through chat and SMS. 

Features

• A/B Testing
• Landline page builder
• Pipeline Management
• Universal inbox for all customer conversations.

Pricing

5. NotifyVisitors

Another best WordPress email marketing is NotifyVisitors. This plugin is also considered as revenue-boosting WordPress email marketing plugin because NotifyVisitors provides you access to an easy-to-use and intuitive email builder. Similarly, this email marketing plugin helps in tracking performance with accuracy. 

Features

• Email automation
• Segmentation Options
• Drag-and-drop editor
• Professional Templates
• Integration

Pricing